Sales Masterclass

Road to Your First 100 Customers

On-point sales knowledge from experts

Our Sales Masterclass provides founders with everything they need to know about fundraising in four compact modules—from the basics and investor outreach to term sheet negotiations—complemented by expert insights and ready-to-use templates.

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Module 1 (Oct 1, 2026): Fundamentals of B2B Sales in Green Tech

• This module covers the core fundamentals of B2B sales in the green tech sector—from common sales mistakes and the role of the founder to the specific nuances of selling to energy providers, municipal utilities, and grid operators.

Module 2 (Oct 6, 2026): Market Understanding, Product-Market Fit & Legal Basics

• This module shows startups how to analyze target markets, sharpen their product-market fit, and confidently navigate the legal aspects of the sales process—from contracts to pilot projects.

Module 3 (Oct 8, 2026): Sales Process & Operational Execution

• This module covers how to build a structured sales process—from identifying decision-makers, conversation techniques, and negotiation to CRM, pipeline management, and reporting.

Module 4 (Oct 15, 2026): Scaling Sales & Customer Relationships

• This module focuses on building scalable sales structures—from team building and compensation to partnerships, internationalization, customer retention, and long-term account development.

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Time: 4:00 PM - 6:00 PM each day 

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Find out more at: 

Sales Masterclass program page

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