Unlocking startup innovations
Venture Clienting is a strategic approach in which companies purchase startup innovations as early-stage customers. In doing so, they rely on market-ready technologies that unlock concrete potential—quickly, flexibly, and with low risk.
As a cost-effective alternative to startup investment for companies, this approach offers the opportunity to quickly bring their own new (e.g., digital) offerings to market or to design processes more efficiently and intelligently.
Take advantage of our long-proven Venture Clienting “as a Service” offering.
Here’s how we’ll help you find your strategic innovation
Our Sales Masterclass equips founders with the skills needed in all key areas of B2B sales and empowers them to systematically build and scale revenue. It not only provides a deep understanding of effective sales, but also inspires, offers concrete guidance on implementation, and lays the foundation for sustainable growth.
Relevant knowledge is conveyed in four compact modules—ranging from market understanding and product-market fit to structured sales processes and negotiation skills, all the way to building a scalable sales organization. The masterclass is complemented by insights from experienced founders and sales experts with hands-on experience in B2B and GreenTech sales, as well as an extensive collection of directly applicable frameworks, templates, and best practices.
Module 1: Fundamentals & Context of B2B Sales in GreenTech
July 9, 2026 | 4:00–6:00 PM
The first module provides a clear understanding of how B2B sales work in the green tech sector—from common mistakes startups make in sales to key success factors across different market and company stages. It explains why B2B sales are particularly important for founders and how B2B sales fundamentally differ from B2C sales. In addition, it categorizes different target groups and sales approaches—including the specific challenges of selling to municipal utilities, energy suppliers, and grid operators—and explains fundamental strategies for pricing, pilot projects, and business models.
Module 2: Market Understanding & Legal Basics in Sales
July 16, 2026 | 4:00–6:00 PM
The second module covers the key preparatory elements for successful fundraising: the cap table, financial plan, investment memorandum, pitch deck, due diligence, and data room. Building on this foundation, the module explains the typical stages and timeline of the fundraising process. The focus is on the relationship between funding rounds and business milestones, as well as the importance of product-market fit as the key to attracting investor interest.
Module 3: Sales Process & Operational Implementation
July 23, 2026 | 4:00–6:00 PM
The third module provides a clear understanding of the structure and framework of a professional sales process—from identifying relevant decision-makers to successfully conducting negotiations. It demonstrates how to effectively prepare for and conduct sales meetings and explains the role of negotiation techniques in B2B sales. In addition, key operational tools such as pipeline management, reporting, and CRM systems are covered, and proven sales hacks and best practices are introduced to provide immediate support to founders and sales teams in their day-to-day work.
Module 4: Scaling Sales, Marketing, and Customer Relationships
July 25, 2026 | 4:00–6:00 PM
The fourth module demonstrates how to build and strategically develop a high-performing sales organization—from organizational structure and hiring the right sales talent to leading and compensating sales teams. It explains why sales sets the pace in a startup environment and how to successfully sell products that are still in development. In addition, the module covers sales partnerships, internationalization, and the integration of B2B marketing and sales. The module is rounded out by key concepts in customer retention management—from preventing churn and expanding existing customer relationships to handling special cases such as pivots.
FAQs
Here’s a quick summary of the key information. If you have any further questions, just send us an email.